Hola!
I come from a culture whose artists and designers have been creating for centuries. Not as makers of crafts, but as carriers of knowledge, identity and vision.
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At 16 I moved to Switzerland. That journey between two worlds shaped everything I do.
My work has two dimensions that are really one. I help organisations and companies communicate who they are and where they are going, with clarity, strategic rigour and cultural sensitivity. And I work to ensure that traditional and indigenous arts are acknowledged, protected and shared as the living knowledge they are.
My clients range from Swiss SMEs and startups navigating market positioning and communication, to foundations and institutions working at the intersection of cultural sustainability, social integration and the common good. What connects them is a shared belief that how we communicate our values matters as much as the values themselves.
My background spans product design, trend research, business management and international cooperation and sustainable development. I am currently completing a CAS at ETH Zurich (NADEL Institute). I work with a trusted pool of experts across disciplines and geographies, because the best work rarely happens alone.
Since November 2025 I also lead Association Away, a newly founded organisation in Zurich. Through the Cultural Weaving Initiative, we use traditional arts as a means of fostering social integration, with a focus on people who have undergone forced migration.
This is not a side project. It is the same work, in a different context.
If you are looking for someone who understands both the cultural depth and the strategic requirements of this kind of work, I would be glad to connect.